Treasury Masterplan: Second Engine for Growth in 2022

Hi Birdies,

Before we go into the SuperLauncher DAO’s Treasury Masterplan, let’s start with a mini-story of our journey, so that we all get some context on what a treasury is, why it exists, its main purpose, and why we should grow it.

SuperLauncher started in April 2021, at the height of the previous bull market. We had no seed or private round and raised a modest $750k in our IDO with 400 investors contributing.

Before we could run our next sale, the mini crypto winter hit in May 2021. We were too small to attract projects, who were more interested to go to other funding avenues, and the market sentiment discouraged most projects from launching anyway.

As a result, we ran a cost leader strategy and were funding projects at 0% fees from inception till September 2021. We continued to develop technology that would be future-proof, and acquire users who would become the cornerstone of our growth. Our vision has always been to facilitate mass adoption, and scale to become one of the largest protocols on the blockchain.

September 2021- Value of DAO Treasury: $0

We used every dollar raised in our IDO prudently, to build out the core infrastructure required to scale, knowing that it will pay off in the long run.

Fast forward to the end of 2021, we are fortunate enough to be in a position where both projects and users have seen value in our services, and we have been able to charge them for it. We used innovative methods to grow the treasury, like directing fees earned from providing services like private IDOs and recycling fees earned from IDOs, to acquire positions in promising blockchain protocols.

The SuperLauncher Genesis Team also chanelled 68% of the tokens from our team token unlocks towards community incentives and operational reserves. We saw this as a crucial move to build a sustainable long term plan for the protocol.

The DAO Treasury consists of multiple project tokens and NFTs, and is the in-house fund of the SuperLauncher DAO. The Operational Reserves consist of LAUNCH and are used for DAO overheads. The Community incentives also consist of LAUNCH, and are used for staker airdrops, bug bounties and marketing.

Dec 2021- Value of DAO Treasury: ~ $1,000,000

Dec 2021- Value of Operational Reserves: ~ $800,000

Dec 2021- Value of Community Incentives: ~ $400,000

Note: These values are based on the price of holdings on 31st December 2021. That these numbers are going to grow rapidly as we ramp up the activity in 2022.

Treasury Core Objectives

1. Investment into digital assets, often at an early stage for capital appreciation with the objective to hold them for exponential returns.
2. Acquisition of revenue-generating assets for fixed income to prepare for periods of volatility and mild winters.
3. Acquisition of synergistic protocols and operate them to accelerate user growth, and contribute revenue to the treasury.
4. Spin-Off Sub-Treasuries which would specialise in specific investment niches and generate revenue for the main treasury

Treasury Ultimate Objectives

1. Purchase $LAUNCH periodically from the open market to reduce circulating supply and act as the price support for $LAUNCH.
2. Declare regular and tangible dividends to svLAUNCH holders.
3. Build up a Warchest for the protocol to ensure that SuperLauncher always remains 100% independent.

We hope this has provided you birdies with the much-needed insight on what’s going on in the background, and the vision we have for SuperLauncher for 2022 and beyond. You are still very early- enjoy the upcoming journey.

A very happy new year to you and your loved ones. Take a break, you deserve it. Reflect on the year, give thanks and get ready for a record-breaking 2022.

Yours Truly,
Your Birdies

About SuperLauncher

SuperLauncher is an investment DAO that funds and collaborates with projects that are shaping the future of the blockchain. We facilitate mass participation in Seed/Private/IDO rounds through our smart contract architecture and offer a feature-rich platform that powers flexible and decentralized management of capital.

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